Sudden Cardiac Arrest "Apples and Oranges" Awareness Campaign
More than 350,000 deaths occur each year as a result of sudden cardiac arrest (SCA). In fact, SCA claims one life every 90 seconds, taking more lives each year than breast cancer, lung cancer, or AIDS. Unfortunately, more than 65 percent of Americans not only underestimate the seriousness of SCA, but also believe SCA is a type of heart attack. This is a common mistake and like comparing apples and oranges. In 2009, the Heart Rhythm Society launched the multi-year "Apples and Oranges" Awareness Campaign to decrease the death toll from SCA and increase the public's knowledge of SCA and its differences from heart attack. This public initiative use marketing, educational, and public awareness tactics to help physicians and consumers understand what SCA is, its warning signs, and how to respond and prevent SCA from occurring.
Atrial Fibrillation "AFib Feels Like" Awareness Campaign
Atrial Fibrillation — also known as AFib or AF — is the most common arrhythmia. It affects more than 2.5 million American adults and 4.5 million people living in the European Union, and accounts for approximately one-third of hospitalizations for cardiac rhythm disturbances. It is characterized by a rapid and irregular heartbeat caused when the top chambers of the heart (the atria) quiver (fibrillate) erratically, sometimes faster than 200 times per minute. The condition can have a significant negative impact on an individual's quality of life, causing heart palpitations, chronic fatigue, and debilitating pain. AFib can also increase the risk of stroke fivefold. In 2011, the Heart Rhythm Society launched the multi-year "AFib Feels Like" Awareness Campaign in an effort to increase public knowledge of AFib, including its symptoms, warning signs, and available treatment options.
Device Disparity Awareness
Sudden cardiac arrest (SCA) is one of the leading causes of death in the United States each year, and approximately 95 percent of people who experience the condition die as a result. In October 2012, the Heart Rhythm Society launched a multi-year, national awareness campaign, "Arrest the Risk" in an effort to elevate the issue of Sudden Cardiac Arrest prevention, early intervention, and appropriate treatment among the African-American and Hispanic populations; increase awareness of disparities at point of care; and positively impact SCA mortality and re-hospitalization rates in the U.S.